“I try to leave out the parts that people skip.” – Elmore Leonard

Succinct. Meaningful. Good writing should be both.

AGW Communications has written for and about hundreds of design firms. We know how to emphasize each firm’s unique identity. We teach our clients how to incorporate consistency and creativity into communication efforts, and how to speak and write in words clients can understand and appreciate.

We provide writing and editing for the following:

• Collateral materials
• Direct mail and e-mail communications / newsletters
• Websites
• Social and electronic media
• Advertorial and editorial articles
• News releases and media pitches
• Award submissions
• Proposals
• Business development / prospect letters

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“I must learn more about these people, try to understand them, put myself in their place. No, instead I am so busy keeping my head above water that I scarcely know who I am, much less who anyone else is.” – Sylvia Plath

Sylvia might not have worked in a busy marketing department, but the sentiment rings true. Sure, we know we should make our materials resonate with the audiences who receive them. But sometimes there just isn’t enough time to dedicate to the task.

AGW Communications can ease a firm’s marketing burden. Let us lend a fresh perspective and a new voice to your collateral. We’ll capture your stories and describe your services in ways that make your prospects and clients know you understand their needs.

We provide marketing support including the following:

• Market research
• Strategic planning
• Project descriptions
• Project briefs
• Resume biographies
• Collateral materials development
• Website content development
• Direct mail and e-mail communications / newsletters

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 “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

Sure. We like to write. But in the image-driven architecture and construction realm, we know that graphics must be as powerful as the words.

AGW Communications knows when to balance the popularity of electronic communications with the permanence of printed collateral materials – and we provide full graphic design and professional production coordination for both. We help our clients identify appropriate, cost-effective graphic solutions that match their messages and their design and construction portfolios.

We provide graphic design for:

• Identity materials
• Print collateral
• Electronic and print greeting cards
• Special event invitations
• Promotional items
• Award submissions
• AIA display boards
• PowerPoint and other presentations
• Websites
• Advertising

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“There is only one thing in the world worse than being talked about, and that is not being talked about.” – Oscar Wilde

Presence is influence. Presence opens doors. Presence is perpetuating.

Effective PR has the power to generate new business, enhance reputation, and create industry influence. Smart PR requires research, planning, strategy, and time. AGW Communications has proven expertise developing programs that get architects and engineers media coverage and positive exposure. We help clients maximize what they already do to keep people talking.

We provide public relations services including:

• Strategic PR planning
• Media and publication research
• Media training
• Editorial calendar research
• Article pitches and story coordination
• Editorial and advertorial writing
• Social media
• Special events

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“A goal without a plan is just a wish.” –Antoine de Saint-Exupery

You wouldn’t expect a contractor to build without a set of construction documents. Think of a strategic plan like those construction drawings – documenting details, identifying roles and responsibilities, and providing a view of the final outcome.

AGW shepherds clients through the strategic planning process to align management and communication staff, establish reasonable expectations, and provide road maps for effective marketing, public relations, or business development activities. Built-in metrics ensure everyone stays on track. No more wishful thinking.

We provide strategic planning services including:

• Client perception studies
• Employee perception studies
• Survey development and administration
• Market research
• Situation analysis and goal setting sessions
• Strategic plan development

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“Be sincere; be brief; be seated.” – Franklin D. Roosevelt

Be involved. Be engaged. Be there.

AGW Communications advocates for its clients to be actively involved in the design and construction community. Volunteer, speak, present, or attend industry events. Encourage junior staff as well as principals to get out of the office. Involvement builds relationships and shows commitment. We help clients identify ways to get involved, prepare presentations, provide introductions to new organizations, and offer networking support.

And our actions speak as loud as our advice. Principal Amanda Weko is a regular presenter on communication topics, for organizations including the Society for Marketing Professional Services, International Society of Online Communicators, and Design on the Delaware.

Recent Speaking Engagements:

• Presenter: Public Relations Strategy
  Society for Marketing Professional Services | Philadelphia, PA | April 2015

• Panelist: High School Design Competition Review & Career Discussion
  Philadelphia University | Philadelphia, PA | May 2014

• Presenter: Business to Business Marketing: Why and How
  Architectural Glass and Metal Association | Philadelphia, PA | March 2014

• Judge: 2014 Diamond Awards for Engineering Excellence
  American Council of Engineering Companies of PA | Harrisburg, PA | December 2013

• Presenter: Copy-Right or Wrong
  Society for Marketing Professional Services | Philadelphia, PA | October 2013

• Panel Moderator: Meet the Press
  Society for Marketing Professional Services | Philadelphia, PA | May 2013

• Presenter: Writing with Skill, Communicating with Impact
  Design on the Delaware Conference | Philadelphia, PA | November 2012

• Presenter: PR & Marketing Communication in the Digital Age
  Society for Marketing Professional Services | Philadelphia, PA | April 2012

• Presenter: Career Experiences
  Washington Township High School | Sewell, NJ | January 2010

• Presenter: Philadelphia Architecture Firms’ Web Presence
  International Society of Online Communicators Conference | Washington, DC | November 2009

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